Kiai is a technique of what martial artist call the “Spirit Shout or Yell”. When you Kia on a punch or block an increase in energy is delivered to the target. When one is breaking bricks or boards the function of this simple yell becomes very apparent. It is also found that the energy increases with focus, thought and intent, seeing the energy flow through your body to the target. You will also find that when one is struck by someone else and the Kiai is used, the attacked individual is able to adsorb the energy of the strike more easily. Why, you are releasing energy at the same time energy is being sent into your system. So Kia becomes important in not only striking but being able to defend.